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Sunday, March 13, 2016

Uproar Over Adidas Advertisement

For Valentine's Day, the popular shoe brand Adidas caused an uproar for some people on Instagram and other social media sites. They posted a picture of a same-sex couple showing their love for each other and their stylish sneakers. The caption read, "The love you take is equal to the love you make," which caused a tremendous response from Instagram users and customers as well. One person commented on the picture claiming they would buy their shoes from Nike from now on, and Adidas commented back with funny emojis according to website The Mary Sue. Following this, Instagram actually promoted the picture. 

This is not the first time this has happened, sadly. Campbell's Soup aired a commercial a few months ago consisting of two fathers and their son, which eventually got removed because of the excessive calls and complaints it received. The negativity floating through the air didn't spoil Adidas's warm heart. They still continue to post and talk about equality, and they aren't going to let the haters bring them down. 

-Aeriel Corvin

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